Health Communication in the Digital Era

Published in Conference
Sunday, 21 November 2021 15:43
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Health Communication in the Digital Era

The Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA University invites you to participate in the activities of the 7th scientific conference entitled “Health Communication in the Digital Era” on the 4th & 5th of December, 2021 at the university headquarters and via Zoom.

This conference will include a number of scientific, media and international sessions over the two days, in order to enrich scientific and professional contributions in the field of health media.


A group of medical pioneers in Egypt will participate in the conference:

  • Prof. Dr. Mohamed Awad Tag El-Din, Advisor to the President of the Republic for Health Affairs.
  • Prof. Tarek Tawfeek, Deputy Minister of Health for Population Affairs.
  • Prof. Islam Annan, Professor of Health Economics and Epidemiology.
  • Prof. Hossam Mowafi, a pioneer of internal medicine.

In addition, a number of media education pioneers in Egypt will also participate in the conference, including:

  • Prof. Hassan Emad Mekkawy, former Dean of the Faculty of Mass Communication, Cairo University and a member of the National Media Authority
  • Prof. Howaida Mustafa, Dean of the Faculty of Mass Communication, Cairo University.

Not only that, but also a group of deans of mass communication faculties and institutes in Egypt and the Arab countries along with a number of media professionals supervising medical platforms and pages through digital media will also participate in the conference.


AEJMC Virtual Roundtable:

AEJMC Virtual Roundtable


Faculty of Mass communication, MSA University invites you to participate, via Zoom, at the virtual roundtable entitled " Media & Interdisciplinary Studies in the Arab Countries: Opportunities and Challenges" in cooperation with  ICD, AEJMC


The Round table will be held within the activities of the 7th academic conference of the Faculty of Mass Communication, MSA University (Health communication in the Digital Age).


 It is the first regional cooperation with the Association for Education in Journalism and Mass Communication - International Communication Division AEJMC - ICD.


It will be held online on Saturday, December 4, from 03:00 to 04:30 pm Cairo time, 2:00 pm - 3:30 pm local time Tunisia / Central Europe, 5:00-6:30 pm Dubai / Kuwait time


Register Now


Certificates will be given to participants


Day one of the “Health Communication in the Digital Era” Conference:

Day one of the “Health Communication in the Digital Era” Conference


Saturday, December 4, 2021

· 9:00 am – 10:00 am – Registration in SSB

· 10:00 am – 1:00 pm – Opening Session in Cinema Hall


Keynote Speakers and Honorees:

1. Prof. Dr. Mohamed Awad Taj El-Din, Advisor of the President of Egypt for Health Affairs.

2. Prof. Dr. Tarek Tawfik, Deputy Minister for Population Affairs, Ministry of Health and Population.

3. Prof. Dr. Islam Anan, Professor of Health Economics and Epidemiology, Ain Shams University.

4. Prof. Dr. Iman Eissa, Professor and Consultant of Pharmacology-vigilance and Representative of Rameda Company.


Special Honors for her Outstanding Achievements in the field of Health Development: Member of the Egyptian Parliament Anissa Hassouna CEO of Goud Charity Hospital and Al Nas Children Hospital.

1:00 pm – 1:30 pm – Tea Break

1:30 pm – 3:00 pm – Discussion Session: “Health Communication in Media Education Institutions” – Cinema Hall



Session Moderator:Prof. Dr. Hassan Emad Mekkawy, Broadcasting Professor and Former Dean of the Faculty of Mass Communication, Cairo University.

Session Rapporteur:Dr. Noha Samir, Broadcasting Lecturer - MSA


Keynote Speakers:

1. Prof. Dr. Howaida Mostafa, Dean of the Faculty of Mass Communication- Cairo University

2. Prof. Dr. Heba El Semary, Dean of the Faculty of Mass Communication and Public Relations - Al Nahda University

3. Prof. Dr. Hala Nofal, Dean of the Faculty of Mass Communication – South Valley University

4. Prof. Dr. Nermine Khedr, Dean of the Faculty of Mass Communication - Open Education University

5. Prof. Dr. Dina Abou Zeid, Dean of the Faculty of Mass Communication - International Academy of Engineering and Media Sciences

6. Prof. Dr. Mohamed Saad, Dean of the Higher Institute of Media - El Shorouk Academy

7. Prof. Dr. Amal El Ghezawy, Dean of the Canadian International College (CIC).

8. Prof. Dr. Heba Shaheen, Head of the Department of Communication and Media Sciences, Faculty of Arts - Ain Shams University


3:00 pm – 4:30 pm – Roundtable: “Media studies and Interdisciplinary approaches in Arab Countries: Opportunities and Challenges” in collaboration with AEJMC-ICD – Cinema Hall


Session Moderator:Prof. Dr. Samy El Sherif, Dean of the Faculty of Mass Communication - Modern University of Technology and Information (MTI)

Session Coordinator:Prof. Dr. Hanan Badr, Regional Communication Coordinator at the International Communication Division, Association for Education in Journalism and Mass Communication (ICD-AEJMC)

Session Rapporteur:Dr. Reham Samy, Conference Rapporteur and Head of Broadcasting Department - MSA


Keynote Speakers:

1. Prof. Dr. Essam Nasr, Dean of the Faculty of Mass Communication - University of Sharjah (UAE)

2. Prof. Dr. Inas Abou Youssef, Dean of the Faculty of Mass Communication - Al-Ahram Canadian University ( ARE)

3. Prof. Dr. Hesham Mesbah, Head of Communication Department - Rollins University, Florida, (USA)

4. Dr. Alaa El Shamy, Associate Professor, College of Media and Communication- Imam Muhammad Ibn Saud Islamic University (KSA)

5. Dr. Abdellah Melouki, Lecturer Professor, Faculté des Sciences Humaines et Sociales, Université de Sétif (Algeria)


Day Two of the “Health Communication in the Digital Era” Conference:

Day one of the “Health Communication in the Digital Era” Conference


Sunday, December 5, 2021

· 9:30 am – 11:30 am – Discussion Session: “Health In Light of Digital Platforms”


Session Moderator: Mr. Mohamed El Hawary, Editor-in-chief of Al - Fanar Media 

Session Rapporteur: Dr. Samar Galal, Journalism Lecturer - MSA


Keynote Speakers:

1. Dr. Nermeen El Azrak, Head of English Section, Faculty of Mass Communication - Cairo University.

2. Mr. Khaled El Barmawy, Journalist & Digital Platforms Expert.

3. Dr. Ayman Rashwan, Physician and TV Anchor, “The Doctor Program” - Al-Kahera Wa Al-Nass Channel

4. Mr. Ibrahim El Tayeb, Head of the Medical Page - Al-Masry Al-Youm newspaper.

5. Dr. Gehan Raslan, Nutritionist, Faculty of Medicine – Cairo University.


· 11:30 am – 12:00 pm – Tea Break

· 12:00 pm – 2:00 pm – First Session (parallel): “Health communication from an Institutional Perspective” – Cinema Hall


Session Moderator: Prof. Dr. Mahmoud Alm El Din – Journalism Professor, Faculty of Mass Communication - Cairo University

Session Coordinator: Prof. Dr. Aml Elsayed, Vice Dean for Student Affairs, Faculty of Mass Communication - Al Ahram Canadian University. 

Session Rapporteur: Dr. Yasmine Ahmed Broadcasting Lecturer - MSA



  1. Dr. Rala Abdel Wahab: “A visual framing analysis of Covid-19 pandemic outbreak in India on Washington Post, India Today and BBC”

  2. Dr. Nisreen Nader: “The influence of social media visuals on people’s attitudes towards Covid-19 vaccines”
  3. Ms. Lama Atef, Ms. Shorouk Ashraf: “Infodemic and digital literacy: The role of digital media literacy in combating misinformation of Covid-19 on Facebook”
  4. Ms. Nada Ehab: “Uses of science popularization videos on social media and their effects on involvement in science learning activities”


  • 2:30 pm – 3:30 pm – Closing Session and Recommendations – Cinema Hall


Session Moderator: Prof. Dr. Hanan Youssef, Dean of the Faculty of Mass Communication - The Arab Academy for Science and Technology and Maritime Transport - Smart Village Branch

Session Rapporteurs:

Dr. Noha Samir

Dr. Reham Samy

Dr. Samar Galal

Dr. Yasmine Ahmed

Dr, Abeer Salem

Dr. Iman Zahra



Published in Conference
Wednesday, 02 December 2020 08:28
1772 Hit
(2 votes)

Mohamed Abd Allah Salem (PhD)Mohamed Abd Allah Salem (PhD), Lecturer,Pharmacognosy Department, Faculty of Pharmacy, Menoufia University
Title “MS-based metabolomics applications in pharmacy”

Understanding of complex biological systems requires the measurement, analysis and integration of multiple compound classes of the living cell, usually determined by transcriptomic, proteomic and metabolomics measurements. Metabolomics studies aim for the identification and quantification of the complement of all small molecules and lipids within a biological system.
In recent years, metabolomics has emerged as cornerstones in the field of systems biology. This workshop will provide the participants with: Introduction to ‘omics’ technologies Experimental design and sample preparation in metabolomics studies MS-based metabolomics analysis Multivariate data analysis

To be eligible for this workshop you need to:
Have some basic experience in practical/theoretical gas/liquid chromatography (GC/LC) and mass spectrometry (MS).
Have a master’s degree or similar.

Eman Gomaa (PhD)Eman Gomaa (PhD) Associate Professor of Biochemistry Department. Faculty of Pharmacy, MSA University. M.Sc. Fellow of Copenhagen University (Panum Institute), Denmark Ph.D. Fellow of the Technical University in Munich (Klinikum rechts der Isar), Germany Postdoctoral fellow of Mount Sinai School of Medicine, NY, USA. Postdoctoral fellow of Pierre et Marie Curie University, ParisVI - Currently Sorbonne, (L’Hopital Salpetrier Medical School), Paris, France
Title: “Genetic Toxicology: A Regulatory Requirement in the Discovery and Development of New Pharmaceuticals”

Genetic toxicology data is used as an alternate for long-term carcinogenicity data during early drug development. It represents an important part of preclinical safety assessment of new drugs and is required prior to Phase I/II clinical trials. It is designed to identify potentially hazardous drug candidates by detecting their genetic damage such as gene mutations and chromosomal aberration, which may be reflected in tumorigenic or heritable mutation potential of the drug. Learning Outcomes:
Participants in this workshop will gain knowledge about the following:
- Introduction to genetic toxicology and its impact on drug discovery and development
- Differences between genotoxicity, mutagenicity and cytotoxicity
- Principle, procedures and data analysis of different techniques used in genetic toxicology during the process of drug development
- Single cell gel electrophoresis assay
- Methods for detection of chromosomal aberrations
- Micronucleus test

To be eligible for this workshop you need to:
Pharmacy graduates interested in genetics and toxicology.  

Marwa Hamdi (PhD) and Omar El Kady (PhD)
Marwa Hamdi (PhD) and Omar El Kady (PhD) ,Lecturer,Pharmaceutics Department, Faculty of Pharmacy,MSA University
Title: “Concomitant Application of Quality by Design and Artificial Intelligence in Drug Delivery”

Quality by Design (QbD) is an industry initiative supported by regulators. However, it is also a systematic method of process development which delivers consistency, robustness and increased process knowledge. QbD is certainly becoming a scientific, risk based proactive approach to pharmaceutical product development. Artificial intelligence can be potentially used to create the multidimensional interactions of input variables and to closely bind these variables to a design space.
This workshop will provide the participants with:
- Comprehensive understanding of QbD including current uses and promised use
- The overall logic and flow of the QbD development process, which includes the use and application of the various tools
- Development and use of Quality Target Product Profiles (QTPPs)
- Definition and verification of Critical Quality Attributes (CQAs), Critical Material Attributes (CMAs) and Critical Process Parameters (CPPs)
- Facets of statistical design of experiments (DOEs), using different response surface methodologies and artificial intelligence technique.
- Design Space and its application in process control, lifecycle management, understanding design space limits.
- Development and optimization of process control strategies.
- Direct application of the steps of QbD and artificial intelligence in the drug formulation.

To be eligible for this workshop you need to:
Have some basic knowledge on statistical analysis

Amira Abdeldaim (PhD)Amira Abdeldaim (PhD), Lecturer of Biochemistry, Faculty of Pharmacy, MSA University. Postdoctoral researcher in The AIDS research center, Kunamoto University, Japan Postdoctoral researcher in the International research center for medical sciences (IRCMS), Kunamoto University, Japan.
Title: “Advanced Technologies for stem cell research”

During this workshop, we will discuss different technologies utilized in the stem cell research to analyse the cell differentiation and explore the mechanisms controlling cell differentiation and self-renewability.

To be eligible for this workshop you need to:
With background of molecular biology and stem cell biology

Title: “Introduction to Structure-Based Drug Design”

This workshop is powered by Schrödinger’s industry-leading computational platform to accelerate drug discovery and materials design is deployed by leading biopharmaceutical and industrial companies, academic institutions and government laboratories worldwide. Schrödinger is also applying its computational platform to a diverse and extensive pipeline of drug discovery programs in collaboration with pharmaceutical companies and has co-founded leading biotech companies.
In addition, Schrödinger is using its platform to advance a pipeline of internal, wholly-owned drug discovery programs. It will include 1-hour live demo and the distribution of evaluation licenses for an opportunity to try out the Schrödinger's drug discovery suite “Maestro”.

To be eligible for this workshop you need to:
Pharmacy Postgraduates with interest in medicinal chemistry

Zeinab KamelZeinab Kamel-, Microbiology and Immunology Department, Faculty of Pharmacy, MSA University.
Title:“Gene expression (RNA Seq) analysis using R programming language”

The workshop will briefly discuss and provide hands-on practice with RNA sequencing and analysis using computational biology and bioinformatics. An overview will be given on the fundamentals of OMICs based sciences, in particular, transcriptome. The main steps of RNA-sequencing and analysis workflow will be highlighted, including; cDNA library preparation, a quality check of fastq files, genome alignment, and identification of differentially expressed genes.
Learning outcomes:
- By the end of this workshop, the participants will be able to:
- Understand fundamentals of molecular biology and transcriptomes.
- Outline the required steps of RNA-seq analysis workflow.
- Recognize and distinguish between different parts of Rstudio.
- Run a script and interpret results of data analysis on Rstudio.
- Annotate the expressed genes on web-based tools (Gprofiler or GSEA).

To be eligible for this workshop you need to:
Have some basic knowledge of OMICs-based science
Know the fundamentals of R programming language

Mostafa AwwadMostafa Awwad Cardiovascular Renal Metabolic Marketing Manager. AstraZeneca
Title: “Marketing in Pharmaceutical Companies”

Keynote Speakers

Published in Conference
Sunday, 22 November 2020 13:32
2216 Hit
(1 Vote)

Prof. Dr. David M. AronoffProf. Dr. David M. Aronoff, MD is the Director of the Division of Infectious Diseases at the Vanderbilt University Medical Center.
Prof. Aronoff, has been highly involved in the diagnosis and clinical care of COVID-19. He has been a key communicator of public health measures during the pandemic, through frequent media appearances, educational activities across the region, and direct relationships with employers.
You can follow him on Twitter @DMAronoff.
Title: An update on the diagnosis & management of COVID-19

PD Dr Martin FrotscherPD Dr Martin Frotscher, born 1966, studied chemistry at Saarland University, Saarbrücken (Germany).
He received his PhD in Medicinal Chemistry in 1997, in the group of Prof. Dr. R. W. Hartmann.
Having held positions in the pharmaceutical and chemical industry (Menarini, Florence (Italy) and Chemcon, Freiburg i. Br. (Germany)), Dr. Frotscher returned to Saarland University, pursuing his research in steroidogenic enzyme inhibition.
In 2018, Dr. Frotscher completed his habilitation and obtained the venia legendi in Pharmaceutical and Medicinal Chemistry
Title: "Polypharmacology: Multiple Ligands - A Challenge for the Medicinal Chemist"

Dr Simon RichardsonDr Simon Richardson is a cell biologist who has an interest in drug delivery. His PhD was conducted at the UCL School of Pharmacy and he was a postdoc in Iowa USA studying lysosome biogenesis before starting his own research group at Greenwich is 2007.
The focus of his research group is the use of synthetic proteins to manipulate endomembrane for the delivery of siRNA and gene editing machinery. This research focuses on viral disease, cancer and obesity.
Title: Antiviral siRNA Delivery Using Recombinant Proteins and Exosomes.

Dr. Katerina LalatsaDr. Katerina Lalatsa- is a Reader in Nanomedicines and MSc Medical Biotechnology course leader at the School of Pharmacy and Biomedical Sciences, University of Portsmouth (UK).
Her lab is focused on the engineering of peptide and polymer amphiphiles for drug delivery and tissue regeneration and on additive manufacture of nanomedicines.
Title: "Nanomedicines for Brain Diseases and Cancers".

Dr. Hazem E. HassanDr. Hazem E. Hassan, PhD, MS, RPh, FCP is an Associate Director at Regeneron Pharmaceutical Inc. and a fellow of the American College of Clinical Pharmacology (ACCP). He oversees a variety of programs including neuroscience, hematology and ophthalmology portfolios. Prior to joining Regeneron, Dr. Hassan served as a Clinical Pharmacologist at the FDA and as an Assistant Professor and Director of the Pharmacokinetics and Biopharmaceutics Lab at University of Maryland where he mentored several PhD students, postdocs and visiting scientists. Dr. Hassan also holds a position as an Associate Professor at Faculty of Pharmacy, Helwan University. He is currently serving on different capacities on several leadership committees of the AAPS, ACCP and ASCPT. He co-authored 45 articles, book chapter and 95 abstracts. His research was supported by several grants from the FDA, NIH and UMB. In recognition of his contributions, Dr. Hassan received several awards from the FDA, AAPS and UMB, and was featured in the CPT journal, Bioanalysis Journal and AAPS News magazine.
Title: “Baloxavir Marboxil: A Novel Antiviral Agent for Treatment of Uncomplicated Influenza”

Dr. Omar AbouelataDr. Omar Abouelata-, MPH, PhD Technical Officer – Surveillance, Preparedness and Response WHO/WRO/Egypt Title: COVID 19 and AMR Common Challenges, Threats, Joint prevention and control activities

Dr. Hadeer RostomDr. Hadeer Rostom was a principal contributor in issuing the “Good Pharmacovigilance Practice guidelines in Arab Countries” (GVP-Arab).
She played an important role in strengthening Pharmacovigilance practice in Egypt and integrating pharmacovigilance teaching in Academia. She supervised several pharmacovigilance research projects. Hadir is seen as a strategic pharmacovigilance figure in Egypt and the region.
Title: Safety monitoring for COVID-19 Vaccines

Prof Dr. Rania HathoutProf. Dr. Rania Hathout, currently works as a Professor at the Faculty of Pharmacy, Ain Shams University. Prof. Dr. Rania, does research in Nanomedicine and Drug Delivery, Nanotechnology, Polymer Chemistry, Physical Chemistry and Chemoinformatics.
Her current project is 'Preparation of drug-loaded conducting polymers using electrochemical polymerization - Department of Chemistry and Materials Science Institute - Lancaster University - Lancaster - UK.
Title: " Machine Learning methods in drug delivery "

Dr. Hussien AzmyDr. Hussien Azmy, is leading the Marketing, Medical, Training, Regulatory as well as the New Product and Product Portfolio Planning and Business Development in Egypt, Middle East and Africa
Title: “Rameda Pharmaceuticals: Providing Innovative Solutions to Meet Therapeutic Needs and Challenges”

Dr. Gihan Hamdy El-SisiDr. Gihan Hamdy El-Sisi- Lecturer_Health Economics, Arab Academy for Science & Technology & Cairo University
Health Economics Certificate Scientific Committee, American University in Cairo
Founder and Former Head of Pharmacoeconomic Unit, CAPA, MoH, Egypt
Health Economics Consultant, World Health Organization EMR Office
Treasurer of International Society for Pharmacoeconomics and Outcomes Research (ISPOR) Egypt
Title: “Role of pharmacist in boosting health economy: new opportunities”

Dr. Islam AnanDr. Islam Anan is leading Accsight offices in the Middle East and Africa for the 3 business units (Accsight HIS) Marketing Research, Market Access, HEOR and Real World Evidence Research, (Accsight PSP).
He is Course Instructor for Economic Evaluation in the Health Economics Diploma and lecturer of Pharmacoeconomics and Health Care Marketing
Title: “COVID-19 Wave preparedness plan”

Engineer Yousry Atlm
Title: Intelligent Healthcare

Engineer Medhat MahmoudEng. Medhat is a core member in Huawei’s global Digital Transformation Office. He is a senior ICT and IoT global industry expert who has led successful projects and digital transformation initiatives with the major international ICT industry leaders and held various senior positions, managing global assignments in North America, MEA, and APAC.
Title: Intelligent Healthcare

Keynote Speakers

Published in Conference
Sunday, 22 November 2020 12:34
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MSA University - Pharmacists in Frontlines - Keynote Speakers

Registration Form

Published in Conference
Sunday, 22 November 2020 12:17
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Registration for MSA Students

Published in Conference
Tuesday, 06 October 2020 14:31
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MSA University - Resilience International Conference

To all architects, academics, and specialists in the field of architecture and urbanism, The Faculty of Engineering, October University for Modern Sciences and Arts is pleased to announce Egypt’s first hybrid Architecture conference entitled "The Path to City Resilience" on 10-11 October 2020.

The conference will include a Workshop entitled 'SPATIAL PROPHYLAXIS' aimed to discuss and create prophylactic academic spaces within the context of MSA University.


Register Here for The conference

Register Here for the workshop

The Path to city resilience international conference program

Published in Conference
Tuesday, 06 October 2020 13:36
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Published in Conference
Monday, 05 October 2020 10:43
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MSA University - Resilience International Conference / Workshops


Prophylactic spaces is a new term in architecture that appeared after the global pandemic of COVID – 19. This term will reshape the future of architecture and it is becoming an integral part of the future city resilience. Adapting that term in designs became mandatory for architects in order to endure the current pandemic without further spread of the virus among occupants of the space.


As we are currently preparing ourselves to welcome the new academic year, it is very important to insure a non-infectious and safe environment between students and faculty members. Therefore, our workshop aimed to discuss and create prophylactic academic spaces within the context of MSA University.

Register Now

Registration is limited for already registered authors/attendees and 4th and 5th cycle undergraduates MSAians.

The 5th Annual media Conference

Published in Conference
Tuesday, 19 November 2019 12:02
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(2 votes)

MSA University - The 5th Annual media Conference

Within the framework of the Faculty of Mass Communication at MSA University to address the problems of the Egyptian society, the Faculty will hold its 5th annual media conference "ACT 2019" on Saturday the 30th of November, at the university headquarters to discuss the role of media in addressing water issues in light of climate changes.
The conference will feature a number of researchers with scientific papers to monitor the role of audiovisual and digital media in raising awareness of water and climate challenges and its impact on different groups of society.
The conference will also include a round table discussion that will bring together media professionals and academics to discuss the latest updates in climate and water issues in Egypt and world wide and the role of media in facing these challenges.

Conference Date & Location:


  • Saturday November 30th, 2019 – 9:30 AM
  • 6th October campus – SSB Building
Conference Aims:


  • Increasing awareness towards smart water consumption
  • Presenting suitable alternatives for water sources
  • Utilizing successful models of water consumption and alternatives usage
  • Sustaining collaborative work between governmental and non-governmental entities towards a smarter environmental behavior
Conference discussion points:


  • Evaluating the current ecological status and policies in Egypt
  • Showcasing previous studies
  • Investigating media exposure for water sustainability in Egypt
  • The Role of Awareness Campaigns
  • Successful international models
  • Arab African cooperation for ecological sustainability
The 5th Annual media Conference Program:

MSA University - The 5th Annual media Conference Program

Main Office - 6th Oct. Campus

26 July Mehwar Road intersection with Wahat Road, 6th October City. Egypt.

Tel. : 3837-1113
Tel. : 3837-1115
Tel. : 3837-1516
Postal code: 12451

This email address is being protected from spambots. You need JavaScript enabled to view it.

Hotline: 16672

International Hotline:  002-0216672