The campaign started at 8 am with a 10 Km cycling activity in collaboration with Go Bike with the motto " A Ride for A Cause". After which, the EPSFers held public awareness sessions which shed light on the facts and myths surrounding the scary monster; breast cancer; and provided details on the symptoms, self-diagnosis and treatment of the disease. The sessions were delivered by a number of expert oncologists as Dr. Ayman Abd El-Samea, Dr. Ahmed Ezzat, Dr. Mohsen Mokhtar, Dr. Naglaa Abd El-Razik. Following the sessions, EPSFers offered the public a whole-day free scan for breast cancer using a portable mammogram. The day was another success story of EPSF-MSA. It was simply a combination of diligence, determination, sharing and dedication.